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Each year, Art Dubai’s visual campaign is reinvented and takes on a new aesthetic, conveying a narrative that runs through that edition.

For its 17th edition, the fair’s visual campaign explores the synergy between heritage, textiles and contemporary art. Taking inspiration from the diverse textile patterns of four regions – the Middle East, South Asia, Africa and Latin America – the campaign celebrates the historical roots of these long-standing practices through the lens of today’s world.

Art Dubai collaborated with Diego R. Wikander on the animations for the 2024 campaign.