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CAMPAIGN 2017



Every year Art Dubai invites an artist or collective to participate in creating our visual identity in the build-up to the fair each March. While the logo remaines in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of our programme and flexibility of our model of an art fair.


In 2009, we collaborated with Adam Broomberg & Oliver Chanarin; in 2010, with Sinisa Vlajkovic; in 2011, with Sam Irons; in 2012 with Kemistry Design and Dubai-based photographer Mohamed Somjiin 2013, we turned to the UAE community-at-large; in 2014 the campaign was based on a collection of various images from previous editions of Art Dubai; and in 2015 the visual identity took at its starting point the Art Dubai logo itself. Between 2011-2016 we worked with Hani Charaf of Kemistry Design, a creative studio based in Dubai. 





For the 2017 visual identity, we took inspiration from the Global Art Forum theme of Trading Places, and explored trade active geographies.


Fikra Design Studio looked at international trade routes from and into Dubai and achieved several artworks that translated our research of the UAE imports and exports. Through the guidelines from the UAE Ministry of Economy, they were able to trace the trade routes of the top commodities such as crude petroleum, refined petroleum gas, gold, diamonds, jewelry, broadcasting equipment and cars from an into the UAE, all of which contribute significantly to the development of the country.


The robust and growing transportation network of local and international carriers and the world-class infrastructure proves that the UAE and Dubai specifically have always been naturally positioned as a hub for international trade between Asia, Europe and Africa.