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Every year Art Dubai invites an artist or collective to participate in creating our visual identity in the build-up to the fair each March. While the logo remaines in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of our programme and flexibility of our model of an art fair.

In 2009, we collaborated with Adam Broomberg & Oliver Chanarin; in 2010, with Sinisa Vlajkovic; in 2011, with Sam Irons; in 2012 with Kemistry Design and Dubai-based photographer Mohamed Somjiin 2013, we turned to the UAE community-at-large; in 2014 the campaign was based on a collection of various images from previous editions of Art Dubai; and in 2015 the visual identity took at its starting point the Art Dubai logo itself. Between 2011-2016 we worked with Hani Charaf of Kemistry Design, a creative studio based in Dubai. 

For Art Dubai’s 2012-2013 visual identity, we turned to the UAE community-at-large, inviting artists, photographers and arts enthusiasts to collaborate and contribute to a visual narrative that reflected Dubai’s essence and its varied urban fabric. The project aimed to shed light on Dubai’s diversity and capture its many layers and nuances.

Art Dubai would like to thank everyone who participated in the campaign, including:

Reem Abdulwahid
Syed Mohammed Hashim Abidi
Mohamed Abubucker
Mir Aijaz Ali
Rodrigo Allende
Evelyn Brey
Pat Claude
Alia Dawood
Mohamed Delawer
Ranya Elgewily
Tony Elliot
Muchlis Fachri
Ashim Halder
Mafaza Haleem
Goce Ilievski
Karim Jabbari

Carolanne Jones
Avantika Khanna
Wafa Hasher Al Maktoum
Therese Modin
Sudeshna Pal
Mira Al Qaseer
Aadith Ramesh
Kim Schoenert
Hamdan Buti Al Shamisi
Anna Shtraus
Julie Smith
Dennis Stever
Maryam Al Suwaidi
Francisco Tracena
Elise Vazelakis