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Every year Art Dubai invites an artist or collective to participate in creating our visual identity in the build-up to the fair each March. While the logo remaines in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of our programme and flexibility of our model of an art fair.

In 2009, we collaborated with Adam Broomberg & Oliver Chanarin; in 2010, with Sinisa Vlajkovic; in 2011, with Sam Irons; in 2012 with Kemistry Design and Dubai-based photographer Mohamed Somjiin 2013, we turned to the UAE community-at-large; in 2014 the campaign was based on a collection of various images from previous editions of Art Dubai; and in 2015 the visual identity took at its starting point the Art Dubai logo itself. Between 2011-2016 we worked with Hani Charaf of Kemistry Design, a creative studio based in Dubai. 

The 2013-2014 visual identity is based on a collection of various images from previous editions of Art Dubai. Through a unique play of silhouettes, shadows, angles and colours, this series of imagery formed a web of interlacing stories that reflected a visual narrative of the fair’s journey and experience. The 2014 visual identity appears throughout Art Dubai’s advertising campaign and marketing collateral, revealing an imaginative interplay of perception and relationships between visitors, artworks, galleries and so on.