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CAMPAIGN 2022



Every year Art Dubai invites an artist or creative to participate in designing the fair’s visual identity. While the logo remains in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of Art Dubai’s programme and flexibility of the fair’s model.

 

The Art Dubai 2022 campaign extrudes the familiar identity blocks to explore new graphic language, leaving the flat grid to interact as physical three dimensional forms suspended in space. Images, colours and patterns from previous years will be introduced to add the element of time within the campaign.

 

This year marks the 10th anniversary for Art Dubai’s identity designed by Kemistry in 2012. Hani Charaf comments: “the core principle behind the fair’s identity is to create a space to revisit and challenge our ideas, compositions and concepts, aiming to constantly reinvent the identity without losing the brand essence.”




PAST CAMPAIGNS

In 2009, Art Dubai collaborated with Adam Broomberg & Oliver Chanarin; in 2010, with Sinisa Vlajkovic; in 2011, with Sam Irons; in 2012 with Dubai-based photographer Mohamed Somji; in 2013, the fair turned to the UAE community-at-large; in 2014 the campaign was based on a collection of various images from previous editions of Art Dubai; in 2015 the visual identity took its starting point from the Art Dubai logo itself; in 2016 Art Dubai acknowledged the significance of the past decade while looking ahead at what is to come; and in 2017 the fair looked at Dubai as a trading place for the world in collaboration with Fikra Design Studios.


During 2018-2019 the fair worked with Moloobhoy & Brown, firstly looking at in the story of Dubai and its growth in the 2018 campaign, and then in 2019 the visual identity focused on the theme of convergence as a metaphor for the fair’s role as a meeting point for the global art world.


The 2020 visual identity, created by Kemistry Design, was a dynamic multi-layered design, inspired by the fair’s identity, programming and role within the vibrant cultural ecosystem of its home city, Dubai.


Art Dubai 2021’s graphic campaign celebrated the 50th anniversary of the unification of the United Arab Emirates and featured rare historical images taken on 2 December 1971, courtesy of Ramesh Shukla, showcasing the occasion and festivities from the day the agreement was made.