Every year Art Dubai invites an artist or creative to participate in designing the fair’s visual identity. While the logo remains in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of Art Dubai’s programme and flexibility of the fair’s model.
The Art Dubai 2022 campaign extrudes the familiar identity blocks to explore new graphic language, leaving the flat grid to interact as physical three dimensional forms suspended in space. Images, colours and patterns from previous years will be introduced to add the element of time within the campaign.
This year marks the 10th anniversary for Art Dubai’s identity designed by Kemistry in 2012. Hani Charaf comments: “the core principle behind the fair’s identity is to create a space to revisit and challenge our ideas, compositions and concepts, aiming to constantly reinvent the identity without losing the brand essence.”