Every year Art Dubai invites an artist or creative to participate in designing the fair’s visual identity. While the logo remains in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of Art Dubai’s programme and flexibility of the fair’s model.
Following the initial collaboration between Art Dubai and Kemistry Design during 2011-2016, Art Dubai has continued to work with Hani Charaf of local creative studio Kemistry Design, for the 2020 and 2021 visual campaigns.
The Art Dubai 2021 graphic campaign celebrates the 50th anniversary of the unification of the United Arab Emirates and features rare historical images taken on 2 December, 1971, showcasing the occasion and festivities from the day the agreement was made. In a similar form of reflection and celebration of the UAE’s history, the campaign also features images from some of the earliest art exhibitions to take place within the UAE. The images used in the campaign are courtesy of ©Ramesh Shukla.