Each year Art Dubai’s visual campaign is reinvented and takes on a new aesthetic, conveying a narrative relevant to that edition, with the logo remaining in its constant flux. This process echoes the originality of Art Dubai’s programme and flexibility of the fair’s model.
The Art Dubai 2023 visual identity acknowledged the importance of preserving the environmental ecosystems found within the UAE. Taking elements from the UAE’s local landscapes, the graphic campaign juxtaposed their poetic nature with the innovative tools required to protect them by combining delicate watercolours with jarring animation techniques.
Art Dubai was collaborating with Abjad Design for the illustrations and animations in 2023’s campaign.