MOROCCO TO THE MOON

Created by renowned Tangier-based artist Yto Barrada with designers Zid Zid Kids, Morocco to the Moon was an interactive, educational installation for families and children, produced in collaboration with Louis Vuitton. Inspired by 1950s sci-fi — and featuring astronauts, aliens and space robots — this trilingual space took visitors on a whimsical trip to outer-space and beyond. Also serving as a unique exploration area for children and astronauts of all ages, the space offered bespoke furniture, fun and innovative play-objects, interactive features, film projections, and stimulating workshops for children run by world-class visiting artists.

Yto Barrada

Yto Barrada (Moroccan, French, b.1971, Paris) studied history and political science at the Sorbonne and photography in New York. Her work — including photography, film, sculpture, prints and installations, — began by exploring the peculiar situation of her hometown Tangier. Her work has been exhibited at Tate Modern (London), MoMA (New York), The Renaissance Society (Chicago), Witte de With (Rotterdam), Haus der Kunst (Munich), Centre Pompidou (Paris), Whitechapel Gallery (London), and the 2007 and 2011 Venice Biennale.

She was the Deutsche Bank Artist of the Year for 2011, after which her exhibit RIFFS toured widely. Barrada is also the founding director of Cinémathèque de Tanger. A comprehensive monograph was published by JRP Ringier in 2013. She is a recipient of the 2013-2014 Robert Gardner Fellowship in Photography (Peabody Museum at Harvard University) and was awarded the 2015 Abraaj Prize.

Barrada is represented by Pace Gallery (London), Sfeir-Semler Gallery (Beirut-Hamburg), and Galerie Polaris (Paris).

Zid Zid Kids

Inspired by how kids play, Zid Zid began in Morocco designing soft toys and furnishings for play-based learning. Zid Zid’s products were distributed worldwide and received international recognition, including The Global Entrepreneurship Award from President Barack Obama in 2010.

Having successfully exited from the original business in Morocco, they relocated to the U.S. and launched a new venture to empower children to discover the world and languages with their parents using a proprietary learning approach based on blending real-world creative play with on-screen activities.