Founded in 1946, GVCC is the oldest gallery in Morocco and serves as a key institution in the nation’s art landscape. The collective memory of Morocco’s visual arts is deeply embedded within its walls. GVCC initially established its reputation by being the first gallery to showcase Orientalist painters such as Jacques Majorelle, José Cruz Herrera, Henri Pontoy, and Jean-Gaston Mantel — today, high-profile and highly sought after artists. Additionally, GVCC has premiered the works of many renowned Moroccan artists who have become significant figures in the art world, including Farid Belkahia, Ahmed Cherkaoui, Jilali Gharbaoui, Hassan El Glaoui, and Chaïbia.   In 2008, the gallery was acquired by Anne-Laurence Sowan. Under her artistic direction, GVCC continues to fulfil its pioneering role by showcasing both emerging and established artists. The gallery has partnered with a new generation of Moroccan talent, including Soufiane Idrissi, Mohammed Chrouro, Yacout Kabbaj, Hassan Mannana, and Mehdi Melhaoui, as well as with African and international artists such as Emo de Medeiros, Gastineau Massamba, Boris Nzebo, Meriem Bouderbala, Zoulikha Bouabdellah, and Valéry Grancher.