CONTEMPORARY ART AND THE HISTORY OF ART FAIRS
Led by Artistic Director Pablo del Val
In this masterclass Pablo will go over the context of contemporary art, discussing the evolution of art practices and what led us up to this point. Pablo will then build an understanding of the Art Fair; discussing how they came about, the evolution of the modern Art Fair, and the importance it plays in nourishing the art and culture ecosystem. Finally ending with the local context of Art Dubai and the important role it plays for the region.
ART COLLECTORS AND THE VALUE OF ART
Led by Regional Director, Hala Khayat
In this masterclass Hala will go over her time working at Christie’s and other leading institutions; going over the lessons she has learned and experiences in giving value to a piece of Art. Then building on Pablo’s masterclass Hala will go over the “Art Collector” both traditionally and locally – providing the context, struggle, and growth within the art collector community in the UAE and the Arab world. Hala will then end the class with an over view of the work being done with the VIP team at Art Dubai to engage different communities in the work we do.
INTRO TO ART AND FINANCE
Led by Art Dubai Executive Director, Benedetta Ghione
In this masterclass Benny will go over her international experiences working within the Art and Culture sector; going over the skills and mentality needed to be a powerful force within the sector. Benny will then go into the importance finance in the Art world, the reality of how the sector makes money, how to approach sponsors, and the important lessons in dealing with partners.
EVENT MANAGEMENT CRASH COURSE
Led by Senior Fair Manager, Emily Charles
In this masterclass Emily will go through the ins and outs of managing a fair. From dealing with contractors, to time management and foresight; Emily can speak to her experience organizing the last 7 Art Dubai Fairs.
Led by Communications Manager, Julia Korotkova
In this masterclass Julia will walk participants through the perspectives and strategies needed to produce a successful campaign. Bringing together more than 10 years of experience in cultural communications, she will explain the importance of building an enduring brand identity, as well as what goes into creating and upholding strong public relations with the creative community regionally and an impactful presence globally.
PROGRAMMING AND AUDIENCE ENGAGEMENT
Led by Programme Coordinator, Saad Kabbara
In this masterclass Saad will give an overview of how to create programmes and their role in nurturing community engagement. He will go over what goes into planning and proposing a public programme – from pitching ideas, to drafting open calls and overseeing a programme’s success. Saad will then end the session by highlighting Art Dubai’s various programmes and public commission initiatives in place to build a strong appreciation and understanding of the arts locally and regionally.