The Room is an immersive, large-scale interactive installation that takes place at the Fair each year.
In 2018 The Room takes place at the heart of the fair across an extended TV studio for the daytime talk programme, GOOD MORNING GCC (صباح الخير جي. سي. سي)
GOOD MORNING GCC (صباح الخير جي. سي. سي.) uses the tropes of daytime talk shows commonly featured on TV stations across the Arab world alongside a reference to Nam June Paik’s “Good Morning Mr. Orwell”, Glenn O’Brien’s TV Party, Chris Burden’s commercials and other artists who have used television’s potential to communicate to a wide audience.
Celebrity wedding singer and TV chef Sulaiman Al Qassar, an icon of food and performance, will launch the programme with a performative cooking demonstration on a stage design reflecting a behind-the-scenes backstage aesthetic which will be the anchor for a series of dailyTV segments, performances, and parties over the course of the fair.
Founded in the VIP lounge at Art Dubai in 2013, the collective GCC has continued to address the shifting systems of power in the Gulf region and abroad.