Every year Art Dubai invites an artist or collective to participate in creating our visual identity in the build-up to the fair each March. While the logo remaines in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of our programme and flexibility of our model of an art fair.
In 2009, we collaborated with Adam Broomberg & Oliver Chanarin; in 2010, with Sinisa Vlajkovic; in 2011, with Sam Irons; in 2012 with Dubai-based photographer Mohamed Somji; in 2013, we turned to the UAE community-at-large; in 2014 the campaign was based on a collection of various images from previous editions of Art Dubai; and in 2015 the visual identity took at its starting point the Art Dubai logo itself. Between 2011-2016 we worked with Hani Charaf of Kemistry Design, a creative studio based in Dubai.