Galleria Continua opened in San Gimignano, Italy, in 1990, as the result of the initiative of three friends: Mario Cristiani, Lorenzo Fiaschi and Maurizio Rigillo. Occupying a former cinema, Galleria Continua established itself in an unexpected location, far from the big cities and smoothly running art circuits – in San Gimignano, a town steeped in history and somehow out of time, in the heart of Tuscany.  In 2004 Galleria Continua began a new adventure in Beijing, China, showing contemporary Western artists in an area where they were still little seen. Three years later, in 2007, Galleria Continua inaugurated a new peculiar site for large-scale creations – Les Moulins – in the Parisian countryside. In 2015 Galleria Continua embarked on new paths, opening a space in La Habana, Cuba, devoted to cultural projects designed to overcome every frontier.