CAMPAIGN 2018



Every year Art Dubai invites an artist or creative to participate in designing our visual identity in the build-up to the fair each March. While the logo remains in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of our programme and flexibility of our model of an art fair.


In 2009, we collaborated with Adam Broomberg & Oliver Chanarin; in 2010, with Sinisa Vlajkovic; in 2011, with Sam Irons; in 2012 with Dubai-based photographer Mohamed Somjiin 2013, we turned to the UAE community-at-large; in 2014 the campaign was based on a collection of various images from previous editions of Art Dubai; and in 2015 the visual identity took at its starting point the Art Dubai logo itself. Between 2011-2016 we worked with Hani Charaf of Kemistry Design, a creative studio based in Dubai. For 2017, we worked with Fikra Design Studios, looking at Dubai as a trading place for the world.





For the 2018 iteration of the Art Dubai visual identity, we took inspiration from the story of Dubai and its growth.


Award-winning independent design and brand communication studio Moloobhoy & Brown researched and visualized various strands of data from the past 12 years; such as student enrolment numbers, museum visitor figures, the growth of social media in the region and visitor traffic to Dubai. To meet the creative minds behind the design and find out more click here.